REDOX FASHION - WEBSITE BANNER DESIGN

For the revamp of JMOJO’s website homepage banner, I aimed to inject a modern and stylish aesthetic while adhering to the brand’s existing color palette of white, black, and shades of pink. Recognizing the need to enhance the user experience and engagement, I proposed a concept centered around the spring collection, utilizing a mix of provided and custom images. Through a meticulous design process that involved studying competitors and analyzing JMOJO’s current website, I crafted banners that not only visually appealed to the target demographic of young trendsetters but also effectively communicated the brand’s message and encouraged action. By incorporating additional tones for depth and utilizing creative tools like Pop Us, I transformed the homepage design to be more vibrant and compelling, addressing previous shortcomings in calls to action and overall character. The resulting banners strike a balance between creativity and technical expertise, capturing the essence of the brand and resonating with its audience. With various size variations, these banners are poised to make a significant impact across different platforms, driving conversions and ultimately contributing to JMOJO’s business objectives in the digital landscape.