AYESHNA VINAYAK

NANI CHUTNEY BRANDING, PACKAGING & SOCIAL MEDIA DESIGN

This logo design for Nani Chutney Co., a local Indian condiments brand, captures the essence of the country’s rich culinary heritage. Inspired by the vivid hues of traditional spices, a bold color palette of orange and green bursts with freshness and vitality. The logo itself is a delightful circle, featuring vector illustrations of chili, lemon, and basil – a nod to the natural ingredients that define Nani Chutney’s products. A timeless serif font adds a touch of elegance, while a secondary circle showcases a jar with lemon, basil, and chilies, reinforcing the brand’s commitment to authenticity and flavor. This versatile design, available in both orange and green variations, seamlessly extends to packaging, creating a cohesive brand experience across all touchpoints.