HERMAN&CO BRAND MANUAL DESIGN
This project involved crafting a comprehensive brand manual for Herman&Co., a company built on a foundation of quality, authenticity, and innovation. Utilizing Adobe’s creative suite (Photoshop, Illustrator, InDesign), I meticulously designed a visual and written guide that captures the essence of their brand.
The manual delves into Herman&Co.’s rebellious origin story, setting the stage for their unique approach. It then meticulously details logo usage guidelines and social media policies, ensuring brand consistency across all platforms. Striking visuals, elegant typography, and a strategic color scheme were implemented to instill a sense of confidence and visual cohesion in all brand communication.
The manual delves into Herman&Co.’s rebellious origin story, setting the stage for their unique approach. It then meticulously details logo usage guidelines and social media policies, ensuring brand consistency across all platforms. Striking visuals, elegant typography, and a strategic color scheme were implemented to instill a sense of confidence and visual cohesion in all brand communication.
